Off-the-shelf content is pre-prepared and organisations simply pick the course or courses they feel best fit their requirements.
With off-the-shelf content you usually get no input into the course as it is ready-made to be used instantly. This type of content offers very limited flexibility in terms of content presentation.
Here at SkillSet, we prefer to work with you to take a standard course and tailor it to fit your business. This could be adding scenarios, including organisation specific information and branding. This offers you greater flexibility and lets your users relate to the content more.